what is seo?

What Is Search Engine Optimisation?

Many people starting out online come across words like SEO, SERPS, GWT and wonder what on earth it all means. Search engine optimization is a critical part of any business that has an online presence.

Lack of SEO translates into low rankings and less customers. Less customers means less money! Search engine optimization is something every online business needs to be thinking about. Succeeding with search engine optimization can be highly profitable as you will basically be getting free traffic from your organic rankings in the search engines.

It is by no means a super fast route to generate results in your business but it is definitely something you should be investing time in. SEO is a long-term approach that (if implemented correctly) will pay back in dividends for years to come for your online business.

Checkout this informative video that explains what search engine optimization is, for those of you who aren’t familiar.

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