5 Businesses That Will Benefit Most From SEO In 2017

Almost every type of business can benefit from SEO. If you have a product or service to offer consumers, there are ways you can market that product to maximise the results in the search engine results pages. SEO can be the difference between a wildly profitable business and one that is on its knees. You see, people rarely go past the first page of Google when doing a search. This makes is absolutely critical to be on the first page for your most sought after keywords terms.

While SEO can benefit almost any industry, there are some that can definitely benefit more than others.

Here are five industries that can get the biggest ROI from implementing effective SEO strategies.

Online Business

Online businesses must use SEO to drive traffic, generate leads and make sales. These guys don’t have a brick and mortar presence so being seen online is absolutely critical. Expanding your online presence should be one of your top priorities as an online business owner. Pretty much every type of online business can benefit from a boost in search engine rankings. SEO is seen as the holy grail of traffic as it converts better than any other form of traffic due to its targeted nature.

Real Estate

The real estate industry gets a heap of attention for people looking for new homes and apartments. Effective SEO strategies are instrumental to the success of a real estate company. With particular emphasis on local SEO for obvious reasons, estate agencies can hugely benefit from a long-term SEO campaign.

Restaurants

Restaurants also have the opportunity to take advantage of SEO to hugely increase the number of customers in their business. People that search for a certain type of food in the location of the restaurant can greatly increase the number of bookings and walk-in customers. An extensive SEO campaign will help the restaurant gain more visibility in the search engines as well as help attract more reviews, which in turn further increases the organic search visibility of the restaurant.

Medical & Cosmetic Practices

Doctors, dentists and physicians provide local services that people are always searching for in the their local area. Whether it’s looking for a specialist implant dentist or booking a consultation for a boob job, people are always looking for medical & cosmetic specialists. Bolstering local SEO will make a big impact on enquiries and consultations for these types of businesses.

Professional Service Companies

Companies that offer professional services such as accountancy firms and financial advisors will want to target people based on their location. Again local SEO strategies can really help professional service companies dominate the market in their regions as well as target their audiences more effectively.…

common seo mistakes

3 Huge Mistakes Of SEO & Online Marketing

When you first get into online marketing, it can be a minefield. There are tons and tons of articles out there that pertain to marketing and online business, it can be really hard for business owners to figure out the best strategies to follow. Many budding online entrepreneurs tend to start off with affiliate marketing for their first online business venture.

At RentHouse, we have seen our fair share of negative SEO scenarios and setups that businesses are practicing.

Here are three common SEO mistakes that you should avoid:

Not Having A Site Content Strategy

Before Google’s Panda algorithm update, it was pretty common to see small micro affiliate sites dominating the search engine results pages. This was purely based on the quantity of inbound links the website had pointing to it. The quality of the site didn’t matter as much as Google’s algorithm wasn’t as complex as didn’t count user experience signals as a ranking factor.

One of the biggest changes that came as a direct result of the panda update was the promotion of websites that had strong, quality content.

Awesome content is the cornerstone of a website that ranks highly in Google and consistently generates leads and sales for a business.

Google separates high and low-quality content in a number of ways:

  • Grammar and spelling for each post.
  • Use of sub-headings.
  • How long your content is.
  • Outbound links on the page.
  • Quantity and quality of social signals linking to your page.
  • Quantity and quality of inbound links to your page.

When setting out a plan for your site content strategy, you should focus on creating quality content that provides lasting value to your readers.

  • Examples of this type of content could be:
  • Infographics that provide easily-digestible content.
  • Offering your perspective on things based on personal experience.
  • Publishing captivating information that isn’t available anywhere else. Something exclusive.

Not Giving It Time

SEO takes time. It’s definitely a long-term investment. However, the return on investment is well worth the time investment you put into it at the start. There are many other online marketing strategies that produce instant results. Paid advertising is a way that you can produce instant results for your business.

Before starting any SEO campaign, do your research and create a realistic plan that accurately predicts how long it’ll take you to produce those first page rankings for your target keywords.

Not Sharing The Workload

The world of online marketing is too complex to be managed by one person (there are a few exceptions to this rule but if you’re marketing for a company, you definitely need a team). Effective online marketing execution requires a team of knowledgable professionals across various disciplines. Hiring a team can be costly, which is why many companies choose to outsource their digital marketing to agencies.

However, there are ways to hire people without “officially” hiring them and going through all the paperwork that comes with it. Leveraging freelancers can be a great way to get jobs done in your business. You could hire someone to write content for your site or manage your paid advertising campaigns. There is no end to the things that freelancers can do nowadays!

There are plenty of cost-effective ways to scale your marketing strategies and ultimately grow your business in the shortest time possible.…

Does Page Load Time Affect Your Ranking?

Is page load time a good ranking factor for your website or online business?

Here is it coming from the horses mouth “We take page load time into account when ranking webpages in our search results. More specifically, pages that are really slow to load” said Google’s John Mueller.

To dig a little deeper into this question, we’ll use data that has been collected by search research experts.

A company called Searchmetrics recently completed a rankings report that found on average:

  • The top 10 ranking desktop pages loaded in 1.16 seconds.
  • The top 30 ranking desktop pages loaded in 1.20 seconds.
  • Top ranking pages on mobile pages loaded in 1.17 seconds.

The report concluded that the pages with higher rankings have quicker loading times in general.

The guys at Moz also published some information on the same topic. The data published goes back a few years and it concludes that page load time isn’t a google ranking factor in itself, but it is something called “time to first byte” or TTFB for short. This is the time it takes your browser to receive the first byte of information from a web server.

Out of all the data that was captured by MOZ, the TTFB metric had the strongest link to a change in google rankings. They concluded that the back-end of a website really does make a difference to your search engine ranking and that website owners should do all they can to improve their TTFB.

So what on earth is this TTFB stuff?

It’s all to do with your web servers, database servers and back-end applications.

Want to have a look at your back-end?

You bet you do.

You can run a test for free at webpagetest.org

Here’s what it looked like for RentHouse:

Two F’s mean we’ve definitely got issues!

Google PageSpeed insights gives you separate scores for mobile and desktop. You’ll find the one out of two will be in the red in a lot of cases. Certain things that aren’t big load problems on desktop make a bigger difference on mobile, hence the discrepancies in speed scoring.

Having a slow website is bound to have an effect on your bounce rate, not to mention your overall conversions and sales. If your site takes 5 seconds to load, you visitors are going to slap that back button asap rocky.

Losing website traffic does have an effect on your rankings.

These are some pretty alarming stats shown by WP Engine.

Page load problems also have a big impact in the publishing world. The Financial Times published a study that pointed out that when load time is increased, page-per-session consumption declines fairly rapidly.

The data shows that there are very clear benefits to making a website faster and the evidence is pretty conclusive.

You should be pretty convinced now that website load times really do matter. They can affect your SERP rankings which ultimately affects your bottom line. So make sure you optimise those websites!…

How To Make Money With Affiliate Marketing Using SEO

Affiliate marketing and SEO are two things that go hand-in-hand when it comes to owning a profitable online business. There are plenty of online business ideas that you can implement immediately to start a profitable business on the side and affiliate marketing just happens to be one of the best business models to get you started.

Affiliate marketing has to be one of easiest ways to get started with your own business on the internet. Some of the best affiliate programs provide opportunities for affiliates to earn insane commissions, and many have done just that, going to to generate seven figures a year from affiliate marketing alone.

(Baffled by affiliate marketing? Bengu Marketing provides the low down if you’re completely new.)

If you asked someone if they wanted to build a stream of residual income that will generate money for years to come after the initial work has been completed they would probably bite your hand off. In reality though, most people just aren’t willing to put the work in. People want a magic push-button solution but this simply doesn’t exist.

Affiliate marketing has built up a little bit of a bad reputation as a business sector that is filled with spam and crappy content. A few years ago, this was definitely the case but things have changed now. Several companies realised the power of affiliate marketing and have created affiliate programs around their products and services.

This led to a new breed of affiliate marketer coming to the forefront. An affiliate that produces wonderful content and actually adds value to their audience.

Today I want to talk about how you can use the power of SEO to build a profitable online business with affiliate marketing.

Choosing Your Product

Looking at affiliate marketing from an SEO standpoint is all about finding products that have a good amount of targeted search traffic. It’s also about finding a product that pays good commissions (you want to stay away from those $20 ebooks).

Most affiliates choose products that they have an interest in. Products that they’re passionate about. Many blog owners use affiliate marketing to monetise their blogs. It can be a great way to monetise a website that you have in a specific niche.

The bottom line is that if you have a specific knowledge about something, you can monetise that. Even if you aren’t an expert in any particular subject, you can start from scratch and self-teach yourself things very quickly.

Finding Buyer Keywords

After you’ve decided on your niche (if you’re starting from scratch) you’ll need to research the keywords that people use to find the products you’re promoting.

The first step to doing this is to select a product you want to promote:

You can start this process off by researching the best performing affiliate products in your niche. ClickBank is a great place to get started as they have products in almost every niche imaginable.

Clickbank allows you to sort by category and is very easy to navigate. Once you’ve selected a category, you’re going to want to sort products out by gravity. The gravity metric in ClickBank is a way they measure the success of a product. The higher the number, the more products are being sold by affiliates promoting it.

A good benchmark for gravity is 50. Once you find one that looks appealing to you, check the landing pages, read some reviews and make a note of the products you want to promote. You’ll be using this information to find relevant keywords for you to target.

Now we need to get on with some keywords research. Google keywords planner used to be a great tool to find keywords but they’ve recently made some changes that mean you have to be running ads to see the all the search data information.

Mangools is a great alternative to the Google keyword planner, that is also relatively inexpensive.

The great thing about Mangools is that not only does it provide tons of relevant keywords but it also shows you the SEO difficulty, allowing you to effectively gauge the competition for each keyword.

To find relevant keywords you can start off by entering general keyword terms relating to the blog you’ll create and the products you’ll be promoting. Mangools will come up with a bunch of related terms that you can then plug into the search again to find other relevant terms.

This is a great way for you to really dig deep and find those keywords that don’t have insane competition.

Another way for you to find keywords is to search for generic terms in Google and use the “searches related” at the bottom of the page to find terms that you might not have thought about.…

what-is-seo

What Is Search Engine Optimisation?

Many people starting out online come across words like SEO, SERPS, GWT and wonder what on earth it all means. Search engine optimization is a critical part of any business that has an online presence.

Lack of SEO translates into low rankings and less customers. Less customers means less money! Search engine optimization is something every online business needs to be thinking about. Succeeding with search engine optimization can be highly profitable as you will basically be getting free traffic from your organic rankings in the search engines.

It is by no means a super fast route to generate results in your business but it is definitely something you should be investing time in. SEO is a long-term approach that (if implemented correctly) will pay back in dividends for years to come for your online business.

Checkout this informative video that explains what search engine optimization is, for those of you who aren’t familiar.

optimising your seo

Maximising Your SEO Results

Everyone who has a web site, knows how important it is to maintain a high search ranking from the big search engines, but it can be hard to know exactly how to go about doing so. The methods presented in this article will help you get the best results from your SEO efforts.

Header Tags

Use header tags to your advantage. If these headers are too large, use CSS to adjust the size. The major search engines use the headers for ranking websites. By using H1 or H2 tags for highlighting important products or services, the search engines can find something worthwhile.

Check Indexing Status

Carry out a search using Google for site:www.yourdomain.com. By doing this you will be able to see which pages of your website are being indexed and if those pages are being presented in a way which would cause searchers to visit your site. You can then do search engine optimization on the pages of your website which aren’t indexed.

One good way to get people to see your website first on a search engine is to use keywords. The key words should be affiliated with your website or product that you are selling. If you use too many keywords, you will be labeled as a spammer which will hurt your traffic.

Focus on one product or subject per page. You should only promote one product per page. You will make the customer confused and they won’t return to your site. Make sure that you hone in on one product.

Linking to authoritative external websites is very popular for website owners and bloggers and can help the search engines to recognise your site as an authority in your niche.

Learn how to promote using social media. Simply posting links to your company website is not advertising – it is spam. Providing content as a reason to visit your website is much more effective, and it also allows consumers to feel as though you are interested in their personal wants and needs.

Study the demographics of your intended audience, and find out where they search. If your intended readers tend to use one search engine over another, it may be best to focus on getting the attention of that search engine over others. Not only to you need to consider the search engines themselves, it is also greatly helpful if you are optimizing for the your target demographic.

Meta Tags

Most people assume that meta tags aren’t used at all by search engines, but Neil Patel has discovered that this isn’t the case when it comes to Bing & Yahoo search. Remember to effectively use the description meta tag on your website, because that is what search engines will use to summarize what a page on your website is about. Search engines will generally use a maximum of 160 characters for this description meta tag. Using the description meta tag, will go a long way toward boosting your SEO value.

Remember that keywords or phrases on each of your pages should total to around 3 to 5 percent of the total text of the pages. Your keywords should be spread out across multiple pages, not just focusing only on the homepage, as all of your pages carry an importance. Your page can have more entry points if it has more ranks.

Having a high quality and effective SEO process is crucial to maintaining a visible internet presence, so make sure that you take advantage of the techniques you have learned from this article. If you put them to use, your search ranking will rise and you will draw more traffic than ever to your site.…

How To Make SEO Work For Your Business

Search engine optimization is crucial to the success of your online business, as it will determine how visible your website is in the search engines. Although it may seem daunting at first, and there’s no shortage of conflicting advice. However, following some simple tips and principles can make all the difference. In this article, we’ll lay out some different ways to make SEO work for you.

Site Relevancy

In order to maximise your search engine rankings, make sure to link to relevant and useful sites on your own site. Picking quality and appropriate links is key here. If you do this, it will not only be a good resource for your site, but also increases the chances of people linking back to you.

Social Media

If you aren’t on one of the social media sites yet, join and starting working on your presence there. Many of the popular search engines are now incorporating social media into there search results. A site that someone’s friends like is going to start jumping higher in the rankings so make sure you are one of those sites.

Keywords URL’s

By making the URL of a website with clear keywords, you will enhance the ease of their search-ability on search engines. The URL of a certain webpage will also make it easier for individuals who are visiting your site to navigate around. Ultimately, by having obscure and complex URL’s, it will make it harder for those pages to show up in the top ranking of any search engine.

In order to see if your SEO efforts are working, check where you stand in search engine rankings. There are many applications that do this for you such as Google Webmaster Tools and Majestic. If you don’t, you might be wasting your time assuming that your SEO is working while it isn’t.

Use the alternate text for your images as another spot to put your keyword phrase. This works very well because you give another keyword to be crawled by the engines but it allows you to hide it from your readers keeping your site more reader friendly. Be careful though because it will still count towards keyword stuffing and you want to avoid that.

When planning which keywords you’re going to be targeting, its worth checking Google Trends. Google Trends shows you what keywords are trending and how popular they are. This, in turn, will allow you to choose the most popular keywords or keyword phrases when creating your pages to gain the most amount of traffic.

Analyze your website’s traffic to see if visitors tend to arrive on a sub-page with any frequency. Popular sub-pages should be tweaked to work as alternative gateways to the rest of your website. Make sure navigation from the sub-page is easy to find and use, and consider adding a little general introductory information as well.

When starting a search engine optimization campaign the keywords and keyphrases you choose are important, but did you know that the where you position these keywords on your webpage is also very important? This can help lead searches your way. Take some time and do it right and you will have many quality external links coming back to your webpage.

As has been suggested, search engine optimization is key for an effective web presence. This article has provided some ideas to work out a strategy that will suit your business, and fit in seamlessly with what you’re trying to achieve with your website and social media development. In business, there’s no one size fits all, but this article should have given you a rough idea of where to start.…