13 Powerful Stats That Showcase the Value of SEO [Infographic]

Search engine optimisation is a hot topic among many businesses looking to grow their bottom line. More recently though, we’ve seen Google’s algorithm become very sophisticated.

Sophisticated to an extent where people start coming out with claims that “SEO is dead” and other similar nonsensical statements. Yes, Google’s algorithm has changed a lot over the years and yes, they’re incorporating machine learning AI such as Rankbrain to further smarten the search engine but get this….

Has ranking your website high in Google changed much over the last ten years?

The answer is no because the fundamentals remain the same. Google is in the interest of creating amazing user experiences. With this in mind, creating content that not only answers a persons question but informs, entertains and inspires will always deserve top rankings.

Yes, the strategies may change slightly, but from a content perspective, not much has changed at all.

Creating passive income through SEO

Here at renthouse, we’re a little biased towards SEO as a marketing strategy (obviously). SEO is powerful because it has intent behind it. People that are using search engines are looking for answers to their problems and pains in their lives.

SEO is leveraged by affiliate marketers to create content assets that produce passive income for years to come for these business owners. Many also use paid advertising strategies such as Facebook marketing but in terms of affiliate marketing, SEO is the way to go.

Affiliate marketing is just one example of many passive income ideas that can be leveraged through search engine optimisation. There are quite literally, hundreds of ways to build and grow passive income streams these days.

Even small businesses have enjoyed incredible success from ranking well with effective local seo strategies.

The internet has truly changed the way we do almost everything in our lives.

Some peope like to focus on the doom and gloom side of things…. all our jobs are going to disappear and robots will take over the world.

But we prefer the glass half full perspective. Yes, there are downsides to our technology but the upsides far outweigh any negative possibilities in our opinion.

Proving the value of SEO

Bringing things back to SEO, let’s take a look at some stats that prove the incredible value it brings to businesses all over the world.

Did you know that most people don’t click on the paid ads at … Read more

businesses that will benefit most from seo

5 Businesses That Will Benefit Most From SEO In 2017

Almost every type of business can benefit from SEO. If you have a product or service to offer consumers, there are ways you can market that product to maximise the results in the search engine results pages. SEO can be the difference between a wildly profitable business and one that is on its knees. You see, people rarely go past the first page of Google when doing a search. This makes is absolutely critical to be on the first page for your most sought after keywords terms.

While SEO can benefit almost any industry, there are some that can definitely benefit more than others.

Here are five industries that can get the biggest ROI from implementing effective SEO strategies.

Online Business

Online businesses must use SEO to drive traffic, generate leads and make sales. These guys don’t have a brick and mortar presence so being seen online is absolutely critical. Expanding your online presence should be one of your top priorities as an online business owner. Pretty much every type of online business can benefit from a boost in search engine rankings. SEO is seen as the holy grail of traffic as it converts better than any other form of traffic due to its targeted nature.

Even brick and mortar businesses that have a large online presence can benefit in a huge way from SEO. Companies like What Storage that rent self storage can improve the search rankings for their most important pages, contributing to more inbound leads for the company.

Real Estate

The real estate industry gets a heap of attention for people looking for new homes and apartments. Effective SEO strategies are instrumental to the success of a real estate company. With particular emphasis on local SEO for obvious reasons, estate agencies can hugely benefit from a long-term SEO campaign.


Restaurants also have the opportunity to take advantage of SEO to hugely increase the number of customers in their business. People that search for a certain type of food in the location of the restaurant can greatly increase the number of bookings and walk-in customers. An extensive SEO campaign will help the restaurant gain more visibility in the search engines as well as help attract more reviews, which in turn further increases the organic search visibility of the restaurant.

Medical & Cosmetic Practices

Doctors, dentists and physicians provide local services that people are always searching for in the their local area. Whether it’s looking for a specialist implant dentist or booking a consultation for a boob job, people are always looking for medical & cosmetic specialists. Bolstering local SEO will make a big impact on enquiries and consultations for these types … Read more

huge mistakes of seo and affiliate marketing

3 Huge Mistakes Of SEO & Online Marketing

When you first get into online marketing, it can be a minefield. There are tons and tons of articles out there that pertain to marketing and online business, it can be really hard for business owners to figure out the best strategies to follow. Many budding online entrepreneurs tend to start off with affiliate marketing for their first online business venture.

At RentHouse, we have seen our fair share of negative SEO scenarios and setups that businesses are practicing.

Here are three common SEO mistakes that you should avoid:

Not Having A Site Content Strategy

Before Google’s Panda algorithm update, it was pretty common to see small micro affiliate sites dominating the search engine results pages. This was purely based on the quantity of inbound links the website had pointing to it. The quality of the site didn’t matter as much as Google’s algorithm wasn’t as complex as didn’t count user experience signals as a ranking factor.

One of the biggest changes that came as a direct result of the panda update was the promotion of websites that had strong, quality content.

Awesome content is the cornerstone of a website that ranks highly in Google and consistently generates leads and sales for a business.

Google separates high and low-quality content in a number of ways:

  • Grammar and spelling for each post.
  • Use of sub-headings.
  • How long your content is.
  • Outbound links on the page.
  • Quantity and quality of social signals linking to your page.
  • Quantity and quality of inbound links to your page.

When setting out a plan for your site content strategy, you should focus on creating quality content that provides lasting value to your readers.

  • Examples of this type of content could be:
  • Infographics that provide easily-digestible content.
  • Offering your perspective on things based on personal experience.
  • Publishing captivating information that isn’t available anywhere else. Something exclusive.

Not Giving It Time

SEO takes time. It’s definitely a long-term investment. However, the return on investment is well worth the time investment you put into it at the start. There are many other online marketing strategies that produce instant results. Paid advertising is a way that you can produce instant results for your business.

Before starting any SEO campaign, do your research and create a realistic plan that accurately predicts how long it’ll take you to produce those first page rankings for your target keywords.

Not Sharing The Workload

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does page load time affect your rankings

Does Page Load Time Affect Your Ranking?

Is page load time a good ranking factor for your website or online business?

Here is it coming from the horses mouth “We take page load time into account when ranking webpages in our search results. More specifically, pages that are really slow to load” said Google’s John Mueller.

To dig a little deeper into this question, we’ll use data that has been collected by search research experts.

A company called Searchmetrics recently completed a rankings report that found on average:

  • The top 10 ranking desktop pages loaded in 1.16 seconds.
  • The top 30 ranking desktop pages loaded in 1.20 seconds.
  • Top ranking pages on mobile pages loaded in 1.17 seconds.

The report concluded that the pages with higher rankings have quicker loading times in general.

The guys at Moz also published some information on the same topic. The data published goes back a few years and it concludes that page load time isn’t a google ranking factor in itself, but it is something called “time to first byte” or TTFB for short. This is the time it takes your browser to receive the first byte of information from a web server.

Out of all the data that was captured by MOZ, the TTFB metric had the strongest link to a change in google rankings. They concluded that the back-end of a website really does make a difference to your search engine ranking and that website owners should do all they can to improve their TTFB.

So what on earth is this TTFB stuff?

It’s all to do with your web servers, database servers and back-end applications.

Want to have a look at your back-end?

You bet you do.

You can run a test for free at webpagetest.org

Here’s what it looked like for RentHouse:

Two F’s mean we’ve definitely got issues!

Google PageSpeed insights gives you separate scores for mobile and desktop. You’ll find the one out of two will be in the red in a lot of cases. Certain things that aren’t big load problems on desktop make a bigger difference on mobile, hence the discrepancies in speed scoring.

Having a slow website is bound to have an effect on your bounce rate, not to mention your overall conversions and sales. If your site takes 5 seconds to load, you visitors are going to slap that back button asap rocky.

Losing website traffic does have an effect … Read more

make money with affiliate marketing and seo

How To Make Money With Affiliate Marketing Using SEO

Affiliate marketing and SEO are two things that go hand-in-hand when it comes to owning a profitable online business. There are plenty of online business ideas that you can implement immediately to start a profitable business on the side and affiliate marketing just happens to be one of the best business models to get you started.

Affiliate marketing has to be one of easiest ways to get started with your own business on the internet. Some of the best affiliate programs provide opportunities for affiliates to earn insane commissions, and many have done just that, going to to generate seven figures a year from affiliate marketing alone.

If you asked someone if they wanted to build a stream of passive income that will generate money for years to come after the initial work has been completed they would probably bite your hand off!

In reality though, most people just aren’t willing to put the work in. People want a magic push-button solution but this simply doesn’t exist.

As a species, humans have always preferred the path of least resistance. It’s how we’re biologically wired. Most people don’t have multiple income streams because they are unwilling to do the upfront work required to get there. But wouldn’t you rather bust your balls for a few months to build something that will serve you for years? Rather than working five days a week for a company that really thinks you’re disposable. And trading your time for money.

Affiliate marketing has built up a little bit of a bad reputation as a business sector that is filled with spam and crappy content. A few years ago, this was definitely the case but things have changed now. Several companies realised the power of affiliate marketing and have created affiliate programs around their products and services.

This led to a new breed of affiliate marketer coming to the forefront. An affiliate that produces wonderful content and actually adds value to their audience.

Today I want to talk about how you can use the power of SEO to build a profitable online business with affiliate marketing.

Choosing Your Product

Looking at affiliate marketing from an SEO standpoint is all about finding products that have a good amount of targeted search traffic. It’s also about finding a product that pays good commissions (you want to stay away from those $20 ebooks).

Most affiliates choose products that … Read more

what is seo?

What Is Search Engine Optimisation?

Many people starting out online come across words like SEO, SERPS, GWT and wonder what on earth it all means. Search engine optimization is a critical part of any business that has an online presence.

Lack of SEO translates into low rankings and less customers. Less customers means less money! Search engine optimization is something every online business needs to be thinking about. Succeeding with search engine optimization can be highly profitable as you will basically be getting free traffic from your organic rankings in the search engines.

It is by no means a super fast route to generate results in your business but it is definitely something you should be investing time in. SEO is a long-term approach that (if implemented correctly) will pay back in dividends for years to come for your online business.

Checkout this informative video that explains what search engine optimization is, for those of you who aren’t familiar.

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maximising your seo results

Maximising Your SEO Results

Everyone who has a web site, knows how important it is to maintain a high search ranking from the big search engines, but it can be hard to know exactly how to go about doing so. The methods presented in this article will help you get the best results from your SEO efforts.

Header Tags

Use header tags to your advantage. If these headers are too large, use CSS to adjust the size. The major search engines use the headers for ranking websites. By using H1 or H2 tags for highlighting important products or services, the search engines can find something worthwhile.

Check Indexing Status

Carry out a search using Google for site:www.yourdomain.com. By doing this you will be able to see which pages of your website are being indexed and if those pages are being presented in a way which would cause searchers to visit your site. You can then do search engine optimization on the pages of your website which aren’t indexed.

One good way to get people to see your website first on a search engine is to use keywords. The key words should be affiliated with your website or product that you are selling. If you use too many keywords, you will be labeled as a spammer which will hurt your traffic.

Focus on one product or subject per page. You should only promote one product per page. You will make the customer confused and they won’t return to your site. Make sure that you hone in on one product.

Linking to authoritative external websites is very popular for website owners and bloggers and can help the search engines to recognise your site as an authority in your niche.

Learn how to promote using social media. Simply posting links to your company website is not advertising – it is spam. Providing content as a reason to visit your website is much more effective, and it also allows consumers to feel as though you are interested in their personal wants and needs.

Study the demographics of your intended audience, and find out where they search. If your intended readers tend to use one search engine over another, it may be best to focus on getting the attention of that search engine over others. Not only to you need to consider the search engines themselves, it is also greatly helpful if you are optimizing for the your Read more

how to make seo work for your business

How To Make SEO Work For Your Business

Search engine optimization is crucial to the success of your online business, as it will determine how visible your website is in the search engines. Although it may seem daunting at first, and there’s no shortage of conflicting advice. However, following some simple tips and principles can make all the difference. In this article, we’ll lay out some different ways to make SEO work for you and your business.

Site Relevancy

In order to maximise your search engine rankings, make sure to link to relevant and useful sites on your own site. Picking quality and appropriate links is key here. If you do this, it will not only be a good resource for your site, but also increases the chances of people linking back to you.

Social Media

If you aren’t on one of the social media sites yet, join and starting working on your presence there. Many of the popular search engines are now incorporating social media into there search results. A site that someone’s friends like is going to start jumping higher in the rankings so make sure you are one of those sites.

Keywords URL’s

By making the URL of a website with clear keywords, you will enhance the ease of their search-ability on search engines. The URL of a certain webpage will also make it easier for individuals who are visiting your site to navigate around. Ultimately, by having obscure and complex URL’s, it will make it harder for those pages to show up in the top ranking of any search engine.

In order to see if your SEO efforts are working, check where you stand in search engine rankings. There are many applications that do this for you such as Google Webmaster Tools and Majestic. If you don’t, you might be wasting your time assuming that your SEO is working while it isn’t.

Use the alternate text for your images as another spot to put your keyword phrase. This works very well because you give another keyword to be crawled by the engines but it allows you to hide it from your readers keeping your site more reader friendly. Be careful though because it will still count towards keyword stuffing and you want to avoid that.

When planning which keywords you’re going to be targeting, its worth checking Google Trends. Google Trends shows you what keywords are trending and how popular they … Read more